speaker-photo

Kirko Papajanis

Canada

The Importance Of Data In Modern B2B Account Based Marketing

"Democratization of technology, accessibility of AI, and ubiquity of ideas have reshaped the marketing landscape in the last five years, increasing competitiveness. With today's discerning, web-native decision-makers, companies must work diligently to capture and maintain their market's attention. The key lesson learned along the way is to listen to your market and customers. Content creation is vital, but it must always deliver tangible value to customers and prospects."

Kirko Papajanis is an accomplished professional with 24 years of experience in the field, currently holding the outstanding positions of President and Chief Revenue Officer at Boxpilot. As the driving force behind his company, he has played a pivotal role in shaping the landscape of modern marketing. For Kirko, the journey in marketing has been a profound exploration of the multidisciplinary aspects that the field offers. He appreciates the diverse facets of marketing, spanning the creative, analytical, sociological, and psychological realms. 

Reflecting on the industry's evolution over the past five years, Kirko highlights the democratization of technology, the accessibility of AI, and the ubiquity of ideas, all of which have increased competitiveness. Moreover, the changing landscape of decision-makers, who are now web-native and often more discerning, has prompted companies to work harder and smarter to capture their market's attention. 

Kirko's wisdom is clear: time is invaluable. He urges focus on meaningful investments, emphasizing the importance of cherishing moments with loved ones over endless meetings.

If you've missed the Summit, you have the opportunity to watch the video below.

16:45 - 17:15

Wednesday (GMT+1) 15 November 2023

Kirko Papajanis

The Importance Of Data In Modern B2B Account Based Marketing